Bespoke Hotel Web Audit and Review
Bespoke Hotel Web Audit and Review
A regular audit and update of your website is essential to ensure that the content reflects your current strategy and to help the property´s positioning in search engines. A hotel web review offers you a service that can be tailored to your needs without the expense of hotel visits or new photo shoots. The Bespoke Hotel Web Audit can extend the life of your current photos and update texts with and a professional, efficient review by top hotel specialists.
The current changes in the hospitality landscape make it more important than ever to review and update your property´s digital assets.
This review can be tailored to your property’s particular needs and a bespoke package can include:
- Overall text review of messaging and style
- Adjust content to include timely information reflecting client’s current interests: outdoor space, in-room dining options, cleanliness, employee health and safety awareness etc.
- Copywriting refresh to focus on your best features of your hotel, being mindful of key word optimization, to target these same features in the search engines.
- Organisation and full review of image library with selection of “take me there” images
- Visual reputation analysis through existing imagery. Review which 5 images are most seen often in search engines.
- Visual harmony throughout the web to ensure a coherent message through imagery
- Remote retouching of 5 key existing images
Extend the life of your current website by refreshing the text, improving your ranking with Google.
Make the most of your existing photos without the expense and complications of a new photoshoot and get an overview of your photo library and identify any missing images for your next shoot.
Make sure that you are ahead of your competitors and better positioned to reach your guests as travel starts up again
Audit your content and review your key words, images and copy in light of possible changes in the needs of your guests: highlight services which are now more important such as outdoor space and cleanliness protocols.
Ensure that you have the best photos to describe your services, that your key features and benefits are clear and prominently described.
As seasoned professionals in the travel and hotel industry we know the importance of a website as the first impression of your property and also how it impacts on its reputation.
It is the flagship and your hotel ́s window to the world and we bring a fresh viewpoint combined with experience in design and content creation for a wide range of hotels worldwide.
Your partners for this Remote Web Audit and Review are two industry professionals, specialists in communication with many years of international luxury hotel experience
This audit and review will be conducted remotely giving you access to international professionals and allowing us to work within the current restrictions on movement yet ensuring a highly competitive price.
We will ensure clear, regular communication with you so that you know exactly what is going on and enabling us to fully understand your property and your goals for this review.
Bespoke packages can be tailored specifically for your property and needs, prices start from €1,950
Plus a special discounted price for Audits booked booked by 30th June 2021.
Contact us via this form or email
michelle at hotelessencephotography.com
info at communication-partners.com