Michelle Chaplow participated in the 2024 Historic Hotels Annual Conference, where she shared her expertise in mastering historic hotel photography.
Historic hotel photographer Michelle Chaplow led an academy session at the 2024 Historic Hotels and Historic Hotels Worldwide Annual Conference. The event took place at the prestigious Omni Homestead Resort (est. 1766) in Hot Springs, Virginia, USA, from November 18–22, 2024. Michelle shared her expertise in mastering historic hotel photography.
Historic Hotels of America is the official program of the National Trust for Historic Preservation for recognising and celebrating the finest Historic Hotels. Historic Hotels of America was founded in 1989 by the National Trust for Historic Preservation with 35 charter members. Historic Hotels Worldwide is dedicated to promoting heritage and cultural travel to prestigious historic treasures.
Historic Hotel Photography: A Step-by-Step Guide for Proprietors, General Managers, and Marketers
Subject Matter Expert: Michelle Chaplow, Founder of Hotel Essence Photography
Michelle Chaplow, an expert historic hotel photographer, delved into the art and science of capturing the unique charm of heritage hotels and resorts. Her session provided a comprehensive, step-by-step guide to planning and executing a successful photoshoot that highlighted the timeless elegance of historic properties.
Participants learned how to create images that not only captivated potential guests but also conveyed the rich history and character of their hotels. The session explored innovative strategies to maximize the impact of photography through various channels, including postcards, digital content, newsletters, social media, guest communications, and media outlets.
Attendees also gained insights into the latest global trends in historic hotel photography, ensuring their imagery remained fresh, relevant, and impactful.
What Attendees Learned:
- A detailed, step-by-step guide to planning and executing a historic hotel photoshoot.
- How to identify potential gaps in your historic hotel’s photography portfolio.
- Insights into the latest global trends and new tendencies in historic hotel photography.
- Effective strategies to leverage your photoshoot images across multiple platforms for maximum exposure.
The last decade of Michelle´s career has been exclusively dedicated to the niche market of commercial hotel photography, her aim; to capture the very essence of luxury and historic hotels worldwide and to help her hotel clients increase their conversions and revenue with quality hotel photography
Michelle is a member of the Royal Photographic Society of Great Britain, an Associate Photographer for The Most Famous Hotels of the World, an Approved Photographer for Historic Hotels of America, Fairmont Hotels and Resorts, Le Meridien Hotels and Resorts. She studied fine art photography at Seville University, The Contemporary art Museum in Malaga and has recently completed a course with the MoMA ( Museum of Modern Art) in New York.
With her expertise, attendees gained actionable strategies to make their properties stand out and thrive. This session provided an invaluable opportunity to harness the power of photography for their hotel’s success!
If you attended the conference or wanted to find out more about the session, you could have simply, just drop us a line.