Report by Catherine Cunningham photos by Hotel Essence Photography
From the moment guests step through a hotel’s door, the ambiance sets the stage for their experience. Among the myriad of design choices, the combination of green and white stands out as a timeless and universally appealing palette. Green and white isn’t just visually pleasing; it’s a strategic choice that can enhance the overall guest experience. Let’s delve into why the colours green and white work so well in the hospitality industry.
1. Tranquility and Freshness:
Green evokes feelings of tranquility, balance, and nature. It’s the color of lush foliage and serene landscapes, instantly calming the mind and promoting relaxation. Pairing green with white accentuates this sense of freshness and cleanliness, creating a welcoming environment that guests find inviting and rejuvenating.
2. Symbolism of Growth and Renewal:
Green symbolizes growth, renewal, and vitality. In the context of hospitality, these connotations are powerful. Guests seek experiences that allow them to unwind, recharge, and perhaps even undergo personal transformation. By incorporating green and white into the design scheme, hotels and restaurants subtly communicate their commitment to providing spaces that foster growth and renewal. Green gives guests a subtle reminder of nature.
3. Psychological Impact:
Colors have a profound psychological impact on human emotions and behavior. Green is known to reduce stress, promote feelings of harmony, and even enhance concentration. In the fast-paced world of hospitality, where guests may be weary from travel or seeking respite from their daily routines, the calming influence of green can work wonders, especially in bedrooms.
4. Versatility and Timelessness:
Green and white are inherently versatile colors that can adapt to a variety of design styles and themes. Whether it’s a contemporary urban hotel or a quaint countryside hotel, this colour combination remains relevant and appealing across different settings and eras. Its timelessness, providing a reliable foundation for long-term design strategies.
5. Associations with Health and Wellness:
In recent years, the hospitality industry has witnessed a growing emphasis on health and wellness. Green, often associated with organic and sustainable practices, aligns perfectly with this trend. By incorporating green and white elements into their spas and dining areas , hotels and restaurants can subtly communicate their dedication to promoting the well-being of their guests.
“When we photograph scenes of green and white, our whole crew feels peaceful, almost at one with nature”.
Michelle Chaplow – Hotel Photographer
In conclusion, the pairing of green and white in the hospitality industry is more than just a matter of aesthetics. It’s a strategic choice that leverages the psychological impact of colour, taps into our innate connection with nature, and communicates important messages about tranquility, growth, and well-being. Whether it’s through soothing green accents or crisp white linens, this timeless palette creates an atmosphere where guests feel welcomed, refreshed, and ready to embark on their journey of relaxation and rejuvenation.